Disney Magic Wristband makes smartphones lose their magic
[Abstract] MagicBand is essentially a wearable device with built-in Bluetooth and RFID technology. It has adult and children styles. Of course, Disney will also add classic cartoon elements such as Mickey Mouse to the design.
In the past few years, smartphones have become an indispensable part of people's lives, and all traditional Internet services rely on smartphones, such as online shopping and payment, booking restaurants and airline tickets, or calling a car. taxi. However, in the dream world of Disneyland, smartphones have lost their "magic power" because Disney has its own MagicBand "magic wristband."
According to Wired, Disney has invested $1 billion to promote the MagicBand program to create a new Disneyland experience in the digital age. MagicBand is essentially a wearable device with built-in Bluetooth and RFID technology. It has adult and children styles. Of course, Disney will also add classic cartoon elements such as Mickey Mouse. MagicBand is characterized by its ability to be a Disney peripheral and a smart terminal designed for Disneyland, enabling fast pass, payment, identity authentication, and accumulating points. Let's take a look at how Disney is using MagicBand to create Disneyland in the digital age.
Designed for everyone
MagicBand looks simple, in plastic, available in grey, red, blue, green, pink, yellow, orange and many other colors, offering several mainstream sizes for adults and children. The wristband has built-in Bluetooth and RFID radio chips, and the built-in battery provides up to two years of power.
At the beginning of MagicBand, only a few people participated in the conception, and the current number of teams has reached 1,000. In 2008, Disneyland President Meg Crofton wanted to improve the overall experience of Disneyland, the primary goal is to solve some confusion. Friends who have been to the comprehensive amusement park must have personal experience. The huge crowds and long queues can cause confusion. In this environment, a more friendly and convenient way of authentication and payment will be extremely The earth enhances the user experience.
The R&D team began to consider wearable devices, including the popular sports wristbands such as FuelBand, which finally determined the minimal design of MagicBand. At the same time, MagicBand's initial vision was completed by integrating wireless technology and integrating services within the park.
In the summer of 2013, MagicBand began beta testing and gradually integrated into every corner of Disneyland. According to media reports, in the Shanghai Disneyland, which will open at the end of this year, MagicBand will be used instead of paper tickets. Obviously, Disney's goal is to make MagicBand the key to the future of Disneyland.
Seamless experience
So, what exactly can MagicBand do? If you make an appointment at a Disneyland restaurant, when you walk into a gorgeous Baroque restaurant, just let your child scan the wristband on the circular terminal with the Mickey Mouse head, and the terminal will call the child's name. And welcome, and the food will soon be delivered to your table, everything is like magic.
Of course, MagicBand can be used not only for appointments and payments, but Disney is still building new services. Orlando Disneyland has launched a "Magic Express" service. If you book a Disney hotel, you can use MagicBand to authenticate. When you arrive at the hotel, you can use the wristband to open the door directly. The luggage will also be transported to the room by Disney staff. in.
Obviously, Disney is building a huge data world. In the future, MagicBand will also implement more customized services, such as installing sensors in the park and triangulating the signals transmitted by MagicBand so that Snow White or Donald Duck can find you; Or use the camera in the park to capture the wonderful moments of each user.
Our company will also introduce magic wristband products.
