Do you have an eCommerce business and have been thinking about selling gift cards? We are here to tell you why it makes excellent business sense, and why you should use physical cards.
According to research, 93% of consumers have given or received a gift card. And that 75% of consumers say they’d prefer physical gift cards over digital. Let we see why:
Physical card incentives:
1. Memory: When using the card, they remember the reason and from whom they received it
2. Reminder: Seeing the physical card reminds them that they have free “money” to use
3. Revenue: Consumers typically buy more than the amount of the gift card
4. Brand awareness: This is an easy way to market to new consumers that may have never used your product before
5. Personal: Receiving a physical gift card is seen as more special than a digital card
6. Misplaced: Digital cards are often overlooked or get lost in email
7. Point-of-sale system: Gift cards can use the same POS system you currently use with your credit cards; no need for new software or additional equipment
8. Security: Physical gift cards are a secure way of purchasing items online; no personal information is exchanged
Businesses like Apple’s iTunes and Amazon have physical gift cards in most retail stores, although these stores are e-commerce only (no brick and mortar structures) because they recognize that having physical gift cards in places where many people shop, is simply smart business.
Whether you partner with retail stores or allow customers to order physical gift cards on your website, you see that physical gift cards make great business sense.
Do you want to learn more about gift cards for eCommerce, call us at +86 0769-87325570, or email us at info@ersmartcards.com?
